With technology on an ever changing cycle, users are now renting and streaming video media. Instead of buying a dvd box set, why not buy a more tangible keepsake. Wes anderson fans will recognize each shirt, one from each movie. On the inside of the shirt there is a code that can be scanned or typed in a url and the movies can be accessed digitally from the garment. Once the user has come to the site, they have access to his movies. In purchasing the box set of shirts, they are stream the digital content. Having the code on the inside of the shirt allows for more secure access to the videos.
