The United States Postal Service. The USPS is responsible for 40 percent the earths mail. It has also been around with its first employee, Benjamin Franklin. This ad campaign is titled “More Than Just Delivering.” The United States Postal Service workers do more than just deliver, they are the helping support that the community relies on, whether they realize it or not. Letter carriers are there for the community, they are able to be a lookout for the neighborhood, a friends to those who need, and a guide when you are unsure of where to go. Branching off the original print ads, a QR code is placed on the stamp. Once the viewer sees the code, they can scan with their smart phones or similar devices which takes them to the landing page, where they can learn more about their letter carriers. The stamp is issued as a 44 cent stamp and can be purchased for use. Twice the market is reached. The sender can learn more as well as the recipient of the letter!